ABOUT IDEOVATION
Established in 2011, Ideovation is a growth strategy consultancy known for its global expertise and visionary approach to designing transformative B2B platforms, partnerships, and campaigns in an ecosystem context. Our diverse clientele spans food-tech and climate-tech innovators; food & beverage manufacturers; foodservice chains, retailers and distributors; investment and financial services firms; agriculture and agri-food associations; business networks; research and innovation hubs; public-private partnerships; and governments.

Examples of our work. ​​​
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Advisor & Matchmaker for the launch of Bioenterprise's Sustainable Growth and Adoption Program (SGAP) and FoodShift Program: Contracted to help over 60 Ontario agri-tech and food businesses deploy a range of proven technologies that lower costs and CO2e footprints (Scope 1, 2 & 3). Funded in part by Canada's Federal Economic Development Agency of Southern Ontario.
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Marketing team building & leadership summit for Tim Hortons (Canada): Included over 20 one-on-one interviews; individual and team dynamics assessments; team-building exercises; long-term brand category and organizational strategy development exercises; and graphic recording.
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Canadian Food Innovation Network (CFIN): Ideovation team developed and executed branding, marketing and communications plans for this new national organization, which helped secure $32 million in funding (over 5 years) from the Government of Canada as well as attract an independent board of directors, innovation advisory council and full-time management team.
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Ontario Ingredients for Success: On behalf of Gordon Food Service and in collaboration with six Ontario producer associations (representing 30,000 farmers), 3 Ontario academic institutions and foodservice chains, Ideovation led the design and implementation of a campaign to help foodservice operators (chains and independents) promote their use of local ingredients.
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Facilitated co-creation of a "Sustainability Innovation Centre" concept for Partners in Project Green to make it easier for Toronto area IC&I organizations to pilot, adopt and propagate clean techs and eco-solutions. The strategy development project involved interviews and workshop (with corporate leaders in business, sustainability/ ESG, Finance, ICT, Clean Tech and Eco-solutions); model design and report writing.
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Global Summit Plant Powered Menus: Produced and hosted by Ideovation, this inaugural Summit was an exclusive gathering of foodservice leaders and their suppliers diving into new plant-inspired trends, ideas, strategies and innovative ingredients.
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Wrote a discussion paper on Canada’s Innovation Ecosystem in Support of Food & Beverage Processors for the Government of Canada. Findings were presented at a forum in Ottawa, including federal & provincial government representatives, as well as industry, associations academics
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Research and strategy design for a leading North American Food & Beverage Innovation Centre.
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Adviser to Agriculture and Agri-food Canada on commercialization of patents.
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Championed re-branding of a Canadian producer and processor association with deep interconnected roots into the fabric of food culture.
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Marketing and global growth strategies for innovative new products and technologies.
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Peter Henderson - Ideovation's Founder, President & CXO
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Before starting Ideovation in 2011, Peter's work included the who's who of Canadian food and beverage brands, including: Nestle, Stouffers, Catelli, Healthy Harvest, Classico, McCain, Buy BC, BC Wine Institute and Lynch Foods. Peter helped develop hundreds of new products, brands and categories, generating over $150 million in profit.
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Peter has always had a passion for innovation, entrepreneurship and good public policy.​
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Peter was a Director on the board of the Agri-food Management Institute (AMI) from 2014 to 2019. AMI's mandate was to help enhance business management practices within Ontario's agri-businesses and food & beverage processors; including leadership, innovation and collaboration.
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Between 2015 and 2020, Peter wrote 35 articles on Rethinking Innovation for Food in Canada magazine.
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In 2013, Peter designed and taught a new 14 week course on Culinary Innovation at Niagara College. The course introduced 3rd year Culinary Innovation and Food Technology students to all aspects of strategic product innovation; from how to uncover insights and generate worthwhile ideas, through to understanding the customer's, end-user's, and consumer's experience with the brand and product.
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Peter has curated, emceed, moderated and/or spoken at events, such as:
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The Future of Climate & Energy
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The Future of Buildings and the Built Environment
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Ingredients for the Future of Food
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The Future of Plant-Based Foods
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Implementing Supply Chain Digitization to Optimize Food Safety Protocols
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Global Summit Plant Powered Menus
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Capitalizing on Plant-Based Menus: This is Just the Veganing
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The Process of Successful Innovation
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Lead with Health, Sustainability and Innovation to Drive Profitable Growth
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Socially Conscious Brands Build Customer Appeal and Profits
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How to Lead with Innovation in a Competitive Foodservice Market
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Driving Sustainable Food Systems through Regional and Culinary Innovation
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